BuzzBallz Loyalty Program
Quarterly games designed to engage users with unique, themed experiences that tie into Buzzball’s brand. Players compete for a chance to win limited edition merchandise. The immersive gamified approach keeps customers engaged and eager to return.
Client
BuzzBallz
Year
2022-2024
Type of work
Graphic Design
Agency
BLKDG Digital
RESPONSIBILITIES
UX/UI Design Graphic Design Brand Alignment Prototyping (Figma & Illustrator)
OUTCOME
I led the design of quarterly games aimed at engaging users through unique, themed experiences aligned with Buzzballz's brand identity. Players compete for points to redeem for brand merchandise, fostering a sense of community and brand loyalty. I created interactive game interfaces, ensuring seamless user experiences. I collaborated with the brand's marketing team to ensure alignment with brand messaging and user engagement strategies. The immersive gamified approach significantly increased customer engagement, with a notable uptick in return visits and participation rates, strengthening brand loyalty and community interaction.
SPECIAL THANKS
Spenser Leighton, Nora Curcio, Jonathan Georger, EJ Ulery