RidgeRunner Antlers
Earthy and natural design for a Colorado-based Antler Chew e-commerce site, reflecting the warmth and personality of the brand and its' founders.
Client
RidgeRunner Antlers
Year
2024
Type of work
UX/UI Design - Shopify
Agency
BLKDG Digital
RESPONSIBILITIES
Wireframing Interactive Prototypes (Figma) UX/UI Design Shopify Development
OUTCOME
I led the redesign of the Ridge Runner Antlers website, focusing on enhancing brand identity and user experience. The project involved creating moodboards, wireframes, and interactive prototypes, culminating in a comprehensive design system. I incorporated a new functionality within the original Shopify theme, allowing users to toggle between shopping by antler type or dog size, significantly improving usability. The redesign not only elevated the brand’s visual appeal but also streamlined the shopping experience, resulting in increased user satisfaction and engagement.
SPECIAL THANKS
Matt Strauss, Nora Curcio, Jonathan Georger, EJ Ulery