RidgeRunner Antlers

Earthy and natural design for a Colorado-based Antler Chew e-commerce site, reflecting the warmth and personality of the brand and its' founders.

Client

RidgeRunner Antlers

Year

2024

Type of work

UX/UI Design - Shopify

Agency

BLKDG Digital

RESPONSIBILITIES

Wireframing Interactive Prototypes (Figma) UX/UI Design Shopify Development

OUTCOME

I led the redesign of the Ridge Runner Antlers website, focusing on enhancing brand identity and user experience. The project involved creating moodboards, wireframes, and interactive prototypes, culminating in a comprehensive design system. I incorporated a new functionality within the original Shopify theme, allowing users to toggle between shopping by antler type or dog size, significantly improving usability. The redesign not only elevated the brand’s visual appeal but also streamlined the shopping experience, resulting in increased user satisfaction and engagement.

SPECIAL THANKS

Matt Strauss, Nora Curcio, Jonathan Georger, EJ Ulery

BUZZBALLZ LOYALTY PROGRAM

BUZZBALLZ LOYALTY PROGRAM