Abita Brewing Company
A lively and vibrant web redesign for a Louisiana staple. By utilizing colorful visuals, animation and interactivity, the brand's personality came through.
Client
Abita Brewing Company
Year
2023
Type of work
UX/UI Design - WordPress
Agency
BLKDG Digital
RESPONSIBILITIES
Wireframing Interactive Prototypes (Figma) UX/UI Design WordPress Development
OUTCOME
The Abita redesign project resulted in a fully revamped website, beginning with moodboard discovery to align design aesthetics with brand identity. We created detailed wireframes and prototypes to shape the user experience and functionality. The project also included the development of a distributor portal app, enhancing business operations. The entire site was built on WordPress to ensure easy content management and scalability. The outcome was a modern, user-friendly website that reinforced Abita’s brand while enhancing user traffic.
SPECIAL THANKS
Brent Thelen, Matt Strauss, Spenser Leighton, Jonathan Georger, E.J. Ulery