Abita Brewing Company

A lively and vibrant web redesign for a Louisiana staple. By utilizing colorful visuals, animation and interactivity, the brand's personality came through.

Client

Abita Brewing Company

Year

2023

Type of work

UX/UI Design - WordPress

Agency

BLKDG Digital

RESPONSIBILITIES

Wireframing Interactive Prototypes (Figma) UX/UI Design WordPress Development

OUTCOME

The Abita redesign project resulted in a fully revamped website, beginning with moodboard discovery to align design aesthetics with brand identity. We created detailed wireframes and prototypes to shape the user experience and functionality. The project also included the development of a distributor portal app, enhancing business operations. The entire site was built on WordPress to ensure easy content management and scalability. The outcome was a modern, user-friendly website that reinforced Abita’s brand while enhancing user traffic.

SPECIAL THANKS

Brent Thelen, Matt Strauss, Spenser Leighton, Jonathan Georger, E.J. Ulery

SOFTPLAY

SOFTPLAY