Soft Play
A playful and energetic web redesign for an industry leader in indoor play solutions. By incorporating vibrant visuals, engaging layouts, and intuitive functionality, the website brings Soft Play’s creativity and innovation to life.
Client
Soft Play
Year
2024
Type of work
UX/UI Design - Wordpress
Agency
BLKDG
RESPONSIBILITIES
Wireframing Interactive Prototypes (Figma) UX/UI Design WordPress Development
OUTCOME
Soft Play approached us with a cluttered and disorganized site map that made navigation challenging for both users and administrators. We streamlined the structure, consolidating the navigation into a cleaner, more intuitive format. The result was a website that’s not only easier for users to explore but also simpler for the admin team to manage—delivering a more efficient and user-friendly experience for all.
SPECIAL THANKS
Brent Thelen, Matt Strauss, Jonathan Georger, EJ Ulery, Spenser Leighton